AI Insights · Timothy · July 2021
Top 5 Navigation and Maps Apps Performance in Nigeria Q2 2021
In Q2 2021, the top 5 navigation and maps apps in Nigeria exhibited varied trends in downloads and active users, providing insights into user preferences and app performance.
In Q2 2021, the top 5 navigation and maps applications on a unified platform in Nigeria demonstrated diverse trends in both downloads and active users, reflecting the dynamic nature of user engagement. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.
Google Maps Go saw a relatively stable performance in terms of weekly downloads, starting at approximately 8.8K and ending the quarter at around 6.9K. The weekly active users for the app showed a gradual increase, beginning at 340K and closing at approximately 338K.
MAPS & GPS Voice Navigation experienced fluctuations in its weekly downloads, peaking at 7.3K in early June before dropping to around 4.8K by the end of the month. The active users saw a similar trend, starting at 13.4K and peaking at 21.5K mid-quarter, then dipping slightly to 18.2K by the end of June.
Call Tracer and Self Tracker showed a significant increase in weekly downloads, starting from 5.5K in mid-April and reaching a peak of 8.1K by early June, before settling at 7.2K at the end of the quarter. Active users followed a similar upward trend, starting from 1.4K in mid-April and increasing to around 3.9K by the end of June.
GPS Satellite Maps: Live Earth maintained a consistent level of weekly downloads, fluctuating between 3.5K and 2.8K throughout the quarter. The active user base also remained stable, starting at 12.8K and slightly increasing to approximately 12.5K by the end of June.
GPS, Maps, Voice Navigation showed a gradual increase in weekly downloads, beginning at 2.7K in late March and reaching 3.5K by the end of June. The active users also saw growth, starting at 8.3K and peaking at around 11K in mid-June before ending the quarter at 10.8K.
These insights from Sensor Tower highlight the varying levels of engagement and user preferences for navigation and maps applications in Nigeria during Q2 2021. For more detailed insights and data, visit Sensor Tower.